[AtlasBarfed]

"Intel was just doing what they have been doing for the last 40 years - building faster x86 CPU's."

Yes Intel has been doing some minimum improvement to CPUs each year, but the reality of "Intel was just doing what they have been doing for the last 40 years - " is....

"Milking their Monopoly"

The AMD lawsuit with Intel back in the Netburst days showed how Intel was just as bad if not worse than Microsoft at anticompetitive behavior to lock out competitors in the PC market. I'll throw Intel a bone in that for decades with this monopoly power they still continued to push the process and design envelope (probably because they were afraid of becoming Motorola, and when they still had engineering leadership left over from the earlier days).

But Intel is a badly overfed Jabba the Hut. Gelsinger has his work cut out for him.