[markcyffka]

Thanks for the question, copying from an earlier comment which touches on similar point --

"Great question. We'd love to capture point-source CO2 from factory flue gas where it is orders of magnitude more concentrated (often >10%) than in air (~400ppm). And fundamentally, there is no reason our process cannot be applied for this type of CO2 capture. For now, we are choosing to focus on air for 2 reasons:

1) Market. Early buyers of CO2 credits are primarily looking to get very clean accounting of who gets credit for the CO2 removed, and will pay a premium for anyone who can do it. If a buyer (say, a software company) pays for a polluting chemical factory or power plant to capture some of its emissions, it requires complex multi-party contracts & the incentives between the parties are often conflicting. That being said, point-source CO2 removal is absolutely needed & a huge opportunity/problem and more work is needed from a technology/policy side.

2) The "extreme user" case. If we give 100% focus to solving the more challenging problem of removing CO2 from air, we may gain learnings & knowledge that will translate to an improved point-source capture process, whether from an energy/efficiency/cost perspective."

[usrusr]

Ah, ok.

"We try to tackle the crazy problem because if we can almost do that we should be quite good at the reasonable ones" sounds like a communication problem unnecessarily attached to the physical one.