[rchaud]

That doesn't sound like it's generalizable.

You may as well say, "the hardest thing is to get a consumer to sign up for yet another service". And it is hard. But that is precisely how a new consumer app would get traction. It's not like Buzzfeed where no login is required, and the only thing that matters is ad impressions.

[Grustaf]

The point is if you can avoid making an app, that's better. Obviously if it has to be an app, then make an app.

[rchaud]

That too doesn't sound right. Every consumer app I use begs me to use their dedicated native app on mobile. Even though I'm a signed up user on the web site. The only reason they do this is because app-level surveillance and telemetry is unblockable, whereas the web allows me to block what I want.

[Grustaf]

Of course it's better for them if the CAN make you install it. Just like it's better for a company if they can convince you to sign up for something, or at least give them your email. But the point is that if you can expose your clients to your service without all that, then you should avoid introducing the hurdle, you don't want to scare anyone off.

So: make it possible to use the service without any hurdles, but _try_ to get them to agree to as much as possible.