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I think the app gold rush is over. We've passed the time when every company "needs" an app. Even marketing managers can look at their phones and realize, "Why do I have all of these apps? I don't even know what half of these things are for anymore?" I recently moved, and my new building has separate apps for: Package notifications, dry cleaning pick up/drop off, paying rent, the speakers in the ceilings, building bulletin board, reserving a common space, reserving the freight elevators, maintenance requests, pet care service, doorman notifications, self-parking, valet parking, and probably a bunch more that I've forgotten because I'd rather let my wife deal with that stuff than overwhelm myself with apps. And that's just the building. Nevermind grocery delivery, each individual utility, food delivery, restaurants, and on and on and on. My wife is a big app person. Hates using mobile web sites. She has at least 200 apps on her phone, all obsessively organized in tiny folders. But even she has started using the web versions of things, just because having so many apps has finally become harder than clicking a bookmark in Safari. |