Question being how many more do they gain?
Especially in the mobile app space maybe - if you have a game where you upgrade your sword with gems and attack your neighbor, which if those actions would be a pageview?
That’s fair! I do think you could trigger events for that kind of thing in Universal Analytics though. Seemed to have plenty of affordances for use in apps as well. I still question whether going for a ‘clean break’ is the best idea. Obviously products have to improve, but I’m surprised to see them imperil their massive user base this way.