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It certainly did. Although, it seems like the opposition to it is in full swing. Wokeness (as portrayed in popular culture) hit its peak during the George Floyd protests and subsequent publishing of the Harpers letter. Since then, an entire ecosystem has risen in opposition to ideas of wokeness. Alas, the reaction to this opposition has not been to find a new consensus. Rather, communities have sharded and further polarized. Now, fervent ingroup loyalty is mandatory while the difference between each ingroup keeps expanding. This is especially noticeable in the most radical communities on the left and the right. From draconian Trans-bans to radical no-questions asked trans-acceptance, these communities have started dealing in absolutes. The more nuanced anti-woke have coalesced around Substack and honestly make good money. But, they rely on word of mouth to reach their readers. The other side of the anti-woke use viral video and aggressive youtube algorithms to reach their viewer base. However, the nature of these algorithms means that strong emotion is promoted over nuance and reason. Finally, there are celebrity faces like Rowling, Chapelle and Rogan, who can't really be deplatformed and serve as lightning rods for criticism, while smaller voices get the necessary protection to build out their platform. The sad part of this, is that you can't be apolitical anymore. There are only 3 acceptable positions. 1. Strong support and be embraced, 2. strong opposition and lose your friends but gain new anti-woke friends and lastly 3.stay silent while nodding to those in strong support. Now, if your profession is one is wholly in-group for the woke, then you will be in a difficult situation. Academia, print journalism and legacy media practically force you to be #1 or #3. If you are in a more technical field like tech, it doesn't really affect your life. But, if you choose to interface with social-sciencey aspects of big-tech such as ResponsibleAI, DEI or hiring, then you will also be forced into #1 or #3. |
I believe that Trumpesque utterances were driving certain demography crazy and it overcompensated by going all in into wokeness and doubling down. And while Trump was president, there wasn't a chance to escape his daily, uh, serving of wisdom, which served as an irritant that had to be scratched, scratched, scratched, scratched.
Nowadays Trump is much less prominent in the media and some people started rethinking their previous fervor.