[incub8or]

All content producers face the same problem: if their product gains traction, it will be pirated; if it does not gain traction, there will be no revenue.

We just finished a no budget feature film and knew we had to come up with a disruptive distribution strategy to get traction and avoid piracy. Our solution:

everyone who registers to download the movie will get to display a picture, logo or text of their choosing on a billboard in New York's Times Square.

Prices start from only $10 upwards. So for as little as $10 you can get any message / image / logo (as long as it's not obscene and you own the rights) up on a Times Square billboard.

Our strategy seems to be working.

I know this has been mentioned before but filmmakers, programmers, musicians, artists etc all need to think about how to engage an audience as a hook to the content. So by buying the content from the actual producers, they get much more value than just pirating it.

More info on our strategy: http://bit.ly/pgyGaR and on the movie http://bit.ly/n4XQG0 and http://on.fb.me/qcoACw