[danrl]

Like the idea. But…

1) Claim privacy first and then have a cookie banner.

2) Say “routing” when you mean location/IP based DNS.

3) Is that a loosely typed language in the scripting engine? Not sure I would want DNS queries to be relying on that.

I am sure there is still some innovation left in DNS. SDDNS I’d call it: Software defined DNS. Especially with the splinternet we are walking into these days. Just don’t think this version cuts it. Nevertheless an interesting company to follow. I see potential.

[winrid]

The application being privacy focused and the marketing site using normal marketing optimization techniques are different things.

[madeofpalk]

On the other hand, it's usually best to lead by example and "put your money where your mouth is".

[winrid]

Yes, and lose a bunch of money. :)

You could argue cold calling is worse than a tracking cookie. But I would still have salesmen cold call for a privacy focused product, for example.

[viraptor]

Cookies as tech say nothing about privacy. If you want to store information that you refuse to share your private data - that almost certainly is getting stored in a cookie.

You can route connections on different layers than IP routing. We commonly talk about http request routing as in dispatch based on the domain/path. I'm happy with "routing" as in directing traffic via DNS resolution. I doubt anyone here is confusing that.

[skrause]

> Cookies as tech say nothing about privacy.

But cookie banners do. Essential cookies that are required e.g. to store login data no not require a cookie banner (https://github.blog/2020-12-17-no-cookie-for-you/). So if there is a cookie banner you can assume that the site wants to store analytics, tracking or advertising cookies.

[sleepyhead]

They store a FB cookie and they store it before user accepts the cookie banner.

[viraptor]

Sure, that's not very privacy-friendly, but that's a different claim than what OP wrote.

[teh_klev]

> I'm happy with "routing" as in directing traffic via DNS resolution. I doubt anyone here is confusing that.

I disagree. As a former network engineer the title "We're transforming internet routing" and subtitle "Rethinking Internet Routing" [my emphasis] makes me think of IP based routing first. I think they could have been clearer or picked a less grandiose title.

Don't get me wrong, on the surface this looks like a neat tool.

[dejangp]

Absolutely correct on the privacy. We're actually dropping everything from Google / Facebook and anything third-party at the moment (since it's not technically legal in Europe anyway). It will be a bit of a process though.