[GianFabien]

Given that you have thousands of potential users and a working MVP, couldn't you get an investor to fund the initial production run(s)? Given a sound business plan and market projections, it might be an attractive proposition.

With pre-orders you are contractually required to deliver. Failing to do so could have some adverse outcomes. Crowdfunding comes with less legal risks.

[Aurum197]

Here's our plan: get pre-orders. Take those pre-orders to potential investors to raise money. Fill orders. The idea behind the pre-orders is not so much to raise money directly but to convince investors to fund us.