| For your start up, a good blog could be a serious lead vehicle. To generate a ton of traffic or be worth something, I find you need to balance three things (personal opinion): - Normal longer Blog type articles / announcements - Quick blog / library / resource / how-tos - Engagement / community Each are unique for everyone. For example, Cloudflare I would argue leans heavy to the longer blog rolls and is a lead gen for enterprise reads, investors, and also new hire folks. For SEO though, Digital Ocean cares more about the library of resources style (I would wager). It’s why they are buying CSS-Tricks to get all that “smooth scroll css” traffic. This is very much a traffic is traffic mentality to boost their own blog traffic metrics. There are probably other factors here like community / clout. Why build all this when you can just buy it? Then finally the last one is engagement. This is what converts and is having an active community. This is why influencers can make serious buck. This is the hardest to build and I would argue the most important. A “real following”. Would love to hear your thoughts on this too and how you use your blog for your start up or business. |