[mbesto]

> but high customer acquisition costs will continue to buy attention-based companies with relatively low acquisition costs because,

I don't disagree with the thesis, but is the ROI actually there? Why not just pay the media company to be an exclusive partner? Maybe it's just putting the acquisition cost on the balance sheet instead of the income statement?

[altdataseller]

You lack control on what you want to do with the publication. Any of your competitors can bid higher, for instance. Or if you decide to do a campaign announcing a new feature, they might say No because they're busy/doing something else. This is probably pennies for DigitalOcean, btw, in the whole scheme of things.