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by Matsta
1555 days ago
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It's already been mentioned in a few comments, but I imagine a big part of this purchase was influenced by the SEO power of the domain. CSS-Trick is a crazy powerful domain [1] Google loves old domains with authority, and still, to this day, it's a lot easier to rank a site built on an aged/expired domain than it is on a fresh domain. Buying powerful domains on auction sites has shot through the roof in the last couple of years. Here's a couple of example on Godaddy (Godaddy auctions tend to have the most powerful domains SEO-wise)
https://www.godaddy.com/domain-auctions/gutenberg-net-414405...
https://uk.godaddy.com/domain-auctions/freewebtemplates-com-... I imagine they will eventually 301 the domain to the main DigitalOcean domain. [1] - https://imgur.com/a/8XHWry9 |
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