[senko]

As a (casual) reader of several of the newsletters you maintain: Peter, hang in there, don't sell! :-D

For those who are not familiar (if that's possible), check out https://cooperpress.com/publications/

To your (& Balaji's) point - one of tried and true methods of customer acquisition for SaaS is content marketing, but it's a very long game and you need to have quality content. Acquiring a blog or a media company that already has that has clear ROI.

DO already has a solid knowledge base of articles ("How to ... on Ubuntu Server" almost always leads to DO) but mostly for the back-end part of the stack. From that perspective, buying CSS-Tricks is not too surprising.

[petercooper]

Haha, thanks! I've had a few serious acquisition conversations over the years, but it's never made sense because I enjoy what I do already and don't really want to move on to something else :-) Like many people, I would take "retire forever" money (and probably end up still working anyway) but that hasn't been on offer.

[yurishimo]

If you're comfortable sharing what amount "retire forever money" is for you, I'd be interested in what that number is. See profile for DM options if you don't want to post it publicly!

[petercooper]

It wobbles around depending on my mood. At the most basic level, though, enough to pay off the mortgage, do a few fun things, and create a fund to draw down at 3.5% per year covering two good incomes – so somewhere in the $6-8m zone. If I were sick or had to stop working for some critical reason though, obviously that would drop pretty quick given lack of options.

[thehodge]

I'll offer you a bacon sarnie and a £20 credit at Funstation in Leeds.

[petercooper]

How about £25?