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by electric_muse 1555 days ago
I've spent some time with Digital Ocean team members, and they're dead-set on having the best technical content on the internet. It's been a core to their growth strategy so far:

- Target long-tail searches -- queries where there may not be a lot of volume but also not a lot of competition

- Stand out with very good content (not just SEO filler)

- Build trust with the dev community

This is a time-consuming and expensive strategy. So acquiring large tranches like this makes sense.

4 comments

I've used some of the tutorials for help with dev server setup (self signed cert and some other things). They're well written and they work. It helps keep me using their services, though the tutorials are generic enough to work everywhere ( I used the instructions on a vagrant/virtual box instance too..)
That makes sense and aligns with my own experience with Digital Ocean content. I've often found it to be very easy to read while remaining technical.
Sounds like Stack Overflow's early growth strategy, minus the wiki aspect
I've personally learned insane amounts from their tutorials even though never trying their services. I believe they are a paragon of quality information. Based entirely on their guides I would recommend their other services above aws, simply because I can see that they understand the underlying principles required to effectively handle what they are selling.