[perrylaj]

> They're not converting to paid unless they're forced to, and you're not gaining any money by letting them stay on the free plan for another 5 years.

This is true, but it ignores the importance of network effects in products based on social media/interaction. I'd guess that a huge part of the attraction and user retention ability of Strava is the social aspect, which they'd be crippling if free users migrated somewhere else. As a secondary issue, Strava also benefits from the data generated by free users, though I have no idea what the value of that data might be.

[InCityDreams]

I paid once upon a time, then didn't: purely financial. I have recommended the app to many people, about 40% of whom subscribed. I continue to push the app, but it's getting more and more difficult - and there's more and more competition.