[kaslai]

While this isn't directly Google's doing, they do enable it for other services too: when I was on a road trip, I realized that I was going to need one additional hotel stay before getting home, so at 1 AM I was shopping around for a hotel on my phone and found a place that looked decent enough. I looked up their web page to get their phone number (since I don't trust the Google side-bar) to call them and everything seemed normal enough.

I clarified what their pet policy was over the phone and they said I was fine to bring the pets I needed to bring. They said that bringing a large dog and a cat was fine, so I thought everything was good. When I got there, the person handling check-in complained that I was violating hotel policy, as they only allowed one pet and only small dogs were allowed. I was confused as I had specifically asked when booking if they would be allowed and I was assured that it was fine. Thankfully we were allowed to keep the reservation given that we were keeping the animals crated while in the room.

When I got home, I compared the phone number in my dial history to the one on the hotel's website, and I noticed that they were different. After a lot of confusion, I tried replicating my steps to navigate to the hotel's website on my phone and realized that I had actually clicked on an "Ad" link on Google to get to the website, rather than the organic result. The webpages were almost identical, with the only difference being the phone number. Presumably the "Ad" link was put up by a booking site to funnel phone traffic away from the legitimate site.

Presumably because I was tired, I either didn't notice it was an ad, or I figured that it would be equivalent to the organic search result, but it could have potentially caused me to have to find a hotel that accepts big dogs with vacancy at 11 PM in a city I don't know, in addition to wasting my money since the reservations weren't refundable at that point.

tl;dr: Booking sites use Google ads to steal organic traffic intended to go directly to hotels and caused me to unintentionally violate a hotel's pet policy