[jacquesm]

I do. There is a substantial cost to switching stuff like this. We use Gsuite and a very minimal GC setup so from a financial perspective it doesn't really matter all that much. But clearly GC is set up for huge enterprises and for an SME customer all that flexibility translates into considerable overhead. Having a 'single supplier' is a risk because it puts all of your eggs in one basket, at the same time it should normally simplify things. But in the case of GC it probably doesn't.

That said: neither AWS nor MS are particularly attractive either, none of these companies really have my sympathy, it is choosing the least bad rather than choosing the best. Technical merits, pricing, cost to switch, company image, it all factors into decisions like these.

[lmkg]

I agree the number of customers outright switching cloud platforms will be low. But some of them might start small explorations of multi-cloud, even if it's just at the level of "my team wants to use an AWS product for this internal project" isn't auto-denied. Long-term, that chips away at GCP's leverage on their existing customers.