[gigawatt]

Generally good, though short, advice. I think the author slightly misunderstands the point about smalltalk, though. The point isn't to "talk about the other person," the point is to ask questions. That doesn't preclude you from talking about yourself, it actually makes it easier. Ask questions until you find something in common or that you can relate to.

The cold email advice at the bottom is spot on too. In the last couple months, I've had lunch with two rather well-known people in my field who I have tons of respect for. In both cases, I cold emailed them and asked to get together.