[smsm42]

This is disgusting. I mean, if they said "ok, you know what, we can't survive without ads. So here go the ads" - I'd be sad, but I'd understand. But they make it look like "oh no, we still hate ads, and are totally independent, but this new $INSERT_OUR_SPONSOR_PRODUCT_HERE is so good, we can't help but advertising it anyway!". They are capitalizing on their accumulated image of non-commercial independent entity to push Disney products. I hope at least they got some really good money from it, because this is something you can only sell once, after this it's worthless.