[dunkelheit]

I think you are ovestating things. Yes, this was true in the 1990s, when McDonalds was one of the few windows into what western capitalism has to offer, but this magic of novelty is long gone. Right now McDonalds is, like in the rest of the world, just a place where you can grab food of predictable shitty quality when you are low on time and money (though indeed often the primary choice).