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This article accurately describes a problem, but while it claims to talk about digital media in general, it is really just talking about Twitter. Here's the giveaway: > A huge part of the problem is that digital spaces generally have no equivalent of a disapproving glare. Every. Single. Platform. has an equivalent to this - except Twitter. Reddit (and HN) have visible downvotes. YouTube's downvotes, invisible though they now are, can at least influence the recommender algorithm. Even Facebook has "frowny emoji" reactions. But on Twitter, the only way to express disapproval is to "join the conversation" - thereby amplifying it, and incurring all the negative consequences Devon explores. It's engagement genius. (Accidental genius, naturally - like most of Twitter's "core game loop", it's an unforseen, emergent phenomenon about which its inventors seem faintly embarrassed). The "grifter" problem Devon mentions exists almost exclusively on Twitter, because it's incentivised by the platform! Normally I wouldn't get so heated about this stuff, but Twitter has attracted a critical mass of the world's journalists, so its incentives flow directly into The National Conversation(TM). This has visibly malign results, prompting many people to look for ways to fix it. This is a noble aim, but won't get anywhere if we regard Twitter's design decisions as immutable and inevitable, rather than a deliberate choice. |