[alwillis]

Yes!

It’s also that keyword clustering really isn’t a thing anymore; it’s odd that this is still being pushed.

Even a good content written by someone with no Experience, Authority and Trustworthiness (EAT) isn’t going to rank.

[demadog]

Disagree - it is kind of a thing, but truly really depends on what you’re trying to rank for.

EAT is great, but not always the differentiator in weaker SERPSs. Health, finance, loans, etc yes for sure.

Niche and nuanced or low competition areas, not really.

As the end of the day, rise 10% above the top in your industry to rank well.