Does a dollar a day sound more affordable? Just read the news over a cup of home-brewed coffee instead of getting a take-out, and you should easily break even. :)
If I'm going out to get my avocado toast anyway, it only makes sense to get the coffee with it since I'm right there. Maybe they should let me round up my change to get the day's FT news with my coffee at Starbucks instead.
They regularly have some deals going around. ft.com/weekendpodcast would also show you some deals. I pay around $80 a quarter. Like OP, worth every penny and it’s much more than just a financial newspaper.
I get WSJ through work and NYT/WaPo are all super cheap. I’ve just never found the quality of FT. So I decided to pay for it. Another publication I recommend is The Economist.
I was a subscriber for ten years, but gave up on them over mediocre coverage of important issues in the US and East Asia, about which I had some knowledge. Relying on their reporting risked costing me money in my investment decisions.
Indeed. FT used to be a must-read 15 years ago with investigative journalism and decent counterpoints on any issue. Now it's mostly one-sided opinion with little more information than you can read everywhere else. It's very sad.
Wasn't asked but wanted to chime in as well: I think they share some of the content now that the FT is owned by Nikkei. I notice some Nikkei bylines in the FT from time to time.
For the record, I find the East Asia (and Europe) coverage decent. It's their US section that I'd say is in dire need of an improvement. Overall, a lot boils down to individual correspondents/writers: some are great while others not so much and thus best skipped (although the comments can also provide a lot of insight if the topic as such is interesting).