[thesandlord]

I think a really important factor is where in the reporting structure DevRel sits. I was a Dev Advocate at Google, and because we were in the engineering ladder there was not much of a comp difference between my role and a SWE. We had folks from junior all the way to senior staff / principal (basically Director level IC). If anything, some folks got paid more because they had really solid engineering skills along with public speaking and marketing skills.

Other places put DevRel in marketing (not always a bad thing, but a definite red flag) and/or treat them like glorified blog post writers and talking heads. You won't get high quality folks if this is the case.