[aidanhs]

Ad funding would never stop because people wanting to make money off content would never stop - it just becomes more subtle. Think sponsored posts, product placement, added bias.

Imagine a plain text blog run by an individual, good quality technical content, and a company comes and offers $10k to write a blog post about their product after trying it. If the author decides not to disclose the financial motivation, you now have a subtle biased funded advert that no adblocker will save you from.

[CuriouslyC]

We already have mountains of shilled astroturf on the internet. I'm fine with it since shill content tends to be low quality and not too difficult to distinguish (except in google SERPS, which is another problem).

Legitimate content creators won't just blindly hop on the shill bandwagon because building a following is hard and takes time, and getting caught shilling can destroy your credibility and cause you to bleed followers VERY quickly. Adding a sponsor call-outs will probably be the ultimate go-to for legitimate content creators, but even that must be done carefully as pushing low quality sponsors will also hurt subscriber numbers.