[hippofluff]

Hi! I agree 100% that stocks are not the only investment vehicle, and you're right it's not meant for everyone to buy.

Also, we are developing support for viewing ETFs as I type this (well, Nick is today). Which will be released in the next couple weeks.

Our MVP here, is built around communities of people who want to learn more about stocks, as well as get better research tools than what they use currently. We do not have any intention of pushing people to buy anything, the "vibe" is moreso giving as much information and education as possible, which we believe/are seeing will lead to people making more confident informed decisions with their capital. Whether that's buying stocks, or something else, no skin off our back.

This is a great topic :)

[CoffeeOnWrite]

Curious for you to go a bit further here. I’d argue two links [0] [1] have all the info a regular person needs to make prudent investment decisions. Why do regular people need your research tools?

More pointedly, and I ask this as someone completely unfamiliar with Daniel’s content, but does Daniel claim to beat the market or that his audience could beat the market? If so, there’s a moral hazard here, in the opinion of folks like myself that believe such advice is fairly dangerous.

[0] http://efficientfrontier.com/ef/0adhoc/ifyoucan.pdf

[1] https://www.bogleheads.org/wiki/Three-fund_portfolio

[hippofluff]

Hi! Sry for the lag on the reply here, I didn't have time to read those through fully but I skimmed both.

I want to make one thing super clear, we don't make money off users trading, we are an investment/analysis tool and we make no claims/would never be a predatory entity that makes claims of x% returns/anything like that. We genuinely care about educating our users, and then letting them make their own decisions.

As for the links you sent (thanks for that btw!) I would bucket this with a bulk of the education out there, that's existed for a while, but hasn't been solving the financial literacy issue. The reason we believe this is the case is that education you sent is boring/static white text. Most people in the younger generations just don't learn that way. Further that education isn't inlined/when you need it while looking at financials.

A lot of our users/the founders find it much easier/more inviting/more fun & interactive to learn with the "clicky" ? modules we embed inline all over the site to define everything in small chunks. We are finding this is a way to learn where you actually remember things, but more importantly are engaged/having fun learning it. We have yet to see a tool besides ours to execute on this properly since it's very hard to create a consumer product that makes learning investing easy. Most importantly noobies feel comfortable in our tool, 99% of people who are brand new to investing get scared to death and never start when sent 20+ 10pt size font articles.

Lastly, my point isn't to say those resources aren't great, they are. But statistically people will just not read that, and/or not internalize it since it's not being applied when they need it while researching numbers/S1 filings/SEC reports/etc

[melony]

How in-depth do you plan to go? Black-Scholes? Fitting volatility curves?

[hippofluff]

Definitely not that deep! I would say those formulas/complex math are not things Stock Unlock believes are necessary for 99% of people to learn.

Surprisingly, most people don't understand price ratios, whats each line of a financial report means (i.e. operating cash flow vs investing cash flow). So you can maybe label it "investing 101", "Intelligent Investor" type stuff.

[moneywoes]

Can you give more info on fitting volatility curves?

[melony]

Lookup the term Implied Volatility Surface, it is a visualisation of an option's volatility and value across time (usually derived from black-scholes I think, assuming european style options, american ones use others like binomial). Find a decent textbook on quantitative finance related to options and derivatives (as in actual mathematical modeling, not candlestick horoscopes), they would be able to explain it better.

[altdataseller]

Because they need to make money, and to do that, they need less people to believe what you said. That’s my cynical point of view

[TaupeRanger]

Being "confident" and "informed" are not virtues when investing for middle/upper-middle class people. They simply need to put money in a good ETF or managed money-market fund with low fees, and contribute regularly. No "research" should be involved.

[jplr8922]

Hi! I have a Msc in finance and a CFA. I've worked as a professional quantitative investor, and I've never purchased a single stock for myself!

I had a view similar to yours regarding ETF and average investors until 3 months ago. For many reasons, I decided to become more active on social media in order to increase financial literacy. I was shocked by the amount of marketing the 'middle class' are exposed to. Competition is intense, and giving good financial advice is actually an uphill battle. I consider this environment to be toxic for the average individual.

Is this app perfect? probably not. However, I view this type of initiative as an improvment!

[smt88]

> I consider this environment to be toxic for the average individual.

So to repeat what another person said: wouldn't the most accurate advice be to ignore all the marketing and use ETFs?

If people are inundated with marketing telling them to be active investors, telling them to be a more informed active investor is not the solution.

[jplr8922]

*wouldn't the most accurate advice be to ignore all the marketing*

Your point is right, but I'm afraid that the underlying advice is not applicable. First of all few people are truly in control of their attention span, and we are all exposed to marketing wether we like it or not. You might as well ask a dog to ignore the smell of food.

*If people are inundated with marketing telling them to be active investors, telling them to be a more informed active investor is not the solution*

The problem with some popular financial apps is that the marketing is 'built in as a feature'. My banking app allows me to create a 'saving account', which sounds like a good think to do right? However if I click, I will have ''investing options'' to choose, which are all financial product sold by the institution. These types of 'financial dark patterns' are all over the industry. In Canada, I consider those to be built in by law, and are not likely to change any time soon.

Managing investor bias is not something you can achieve with a mathematical argument; it requires patience, trial and error. People who are bombarded with marketing about stock trading will avoid ETF and trade stocks. I think that a lot of them would benefit a learning environment which was not created by financial institution to sell them products in the first place. You could then introduce a feature, where the apps suggest some ETF information if the portfolio is hyper concentrated in a few stock, etc.

[hippofluff]

Hi! I really appreciate this perspective, you're not wrong, but I do think there's room for a lot of investment styles. I know a lot of middle/upper class people that enjoy analyzing stocks for long term holds in companies they believe in.

I respect we won't cater to everyone, but the numbers/data we are seeing is showing a lot of our subs are middle aged/middle class people that are loving our tool. So some people will want it, some won't, that's my take.

If you ever get curious, please think of us! Again, thanks for the insight :)

[smt88]

> I do think there's room for a lot of investment styles. I know a lot of middle/upper class people that enjoy analyzing stocks for long term holds in companies they believe in.

So are you investment education or are you investment data?

The former pushes people toward a certain investment style, and currently that investment style is one that loses them money (as you seem to know).

It seems that you're trying to democratize something like Bloomberg. In the hands of an individual retail investor, it's essentially a tool for gambling. I don't think there's anything immoral about that, but the veneer of "making the world better" in your posts really rubs me the wrong way.

If your goal is to educate people for the betterment of society, tell them not to look at stock market data, not to pay attention to people like Kramer, and to put their money into ETFs.

[hippofluff]

> So are you investment education or are you investment data?

Both! For example, think investopedia is great but it's not contextual education, aka it's not given to you at the right time. I was able to learn best by applying the numbers with education and actually exercising/using it. This is also why I believe that the static white text/endless pages of definitions isn't the type of education that ends up working in this case (people have short attention spans/it's boring/dry).

Responding to your other messages, I appreciate your honest concern around the gambling. I agree that when people trade/try to see patterns in charts, buy/sell within a year or two, that is gambling.

We may agree to disagree on this one, but long term stock investing, when you buy and hold great companies for 5, 10, 20 years, is what we are going for here. We believe that when you can identify a great company, and have patience/the right long term mindset to DCA into it over time, you can do well. You can do that with a small % of your capital, we are also adding suport for ETFs and I agree those are also great investment vehicles for people that don't have the time/care to truly analyze individual stocks/businesses.