No, you're correct. I meant Alfas in general here are selling below MSRP, not that particular model. Hot hatches don't sell nearly as well here as they do in Europe.
Ah gotcha. And yes you’re correct on that, Alfa’s re-entry into the US market has been such a mess, if I had to guess their only buyers are enthusiasts who know the brand and appreciate the tech or people who want something that isn’t BMW/Audi/Merc but still has some visual appeal. I hope they survive as one of the few remaining enthusiast brands, would be a shame for them to follow in FIATs footsteps.