[xpe]

Taking oneself too seriously? Or a pair of authors building on top of a rich history of economic and social theory to make sense of an immense technology tree that affects millions?

It is all in how you look at it.

Criticizing is easy; we all do it sometimes.

I do it too -- I'll take a negative interpretation and make uncharitable assumptions. Then it snowballs and out pops a not very nice thought which might end up as a HN comment.

It seems that something grabbed you about the content. Perhaps if you look again and investigate the lens of the author you will find more to appreciate in it?

I wonder if you would be willing to examine your claim that "it is all obvious to those who do it". Is it really? All parts of how things fit together are obvious? Am I misunderstanding you?