What is your opinion about Gigya, LoginRadius and other old timers in the CIAM space? How are you changing this space? Also how does it compare to AWS Cognito, GCP CIP and others?
Two big changes:
Most players in this space treat authentication as a point in time decision and it is usually static. IE, you are about to enter an webapp, we will now authenticate you. We think authentication should be a gradient. You can be unauthenticated, authenticated but unverified, and you can be fully authenticated. The ideal user experience is that users should be able to try an app or experience prior to having to "login".
Second, we also hold account/profile data for users and make it available to apps and websites to personalize and customize their experience. This is critical as we move into "hyper customization" in the near future. We allow sites to slowly gather data through trust. At the same time, we give the end-user control over this data (they can turn it off, edit it, just like they would a profile).
Two big changes: Most players in this space treat authentication as a point in time decision and it is usually static. IE, you are about to enter an webapp, we will now authenticate you. We think authentication should be a gradient. You can be unauthenticated, authenticated but unverified, and you can be fully authenticated. The ideal user experience is that users should be able to try an app or experience prior to having to "login".
Second, we also hold account/profile data for users and make it available to apps and websites to personalize and customize their experience. This is critical as we move into "hyper customization" in the near future. We allow sites to slowly gather data through trust. At the same time, we give the end-user control over this data (they can turn it off, edit it, just like they would a profile).