| Consumer Analogy: A digital scale
https://www.walmart.ca/en/ip/metallic-digital-scale-gold-gol... Does the design look familiar? If I want to keep motivated on my health goals (checking at least once a day), it better look good or at least welcoming, because my mind subconsciously equates this device to my image and identity.
Study: https://www.sciencedirect.com/science/article/pii/S187704281... There is a psychological and behavioral aspect playing here. Extrapolate this to a monitor that will be used for ~8 hrs a day, will design and its effect on productivity matter more? Brand or luxury appeal matters for consumer products, but these might not be Studio's target demographic. Enterprise If users are office workers then IT professionals in charge of office equipment ($ decision makers) are the target demographic. If this is WFH/remote work, then it is working professionals investing in a home office. Both demographics can spend thousands on chairs, desks & gear, why not monitors? As upsells, will these monitor arms make the worker more productive? Will buying them from the same manufacturer/brand ease installation minutiae that will possibly impact ergonomics and productivity long term? These are just all hypotheses worth pondering when it comes to Apple's design and business decisions. |