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by toyg 1563 days ago
They could have easily hired a specialized company to receive masters and send them digitized versions. They weren't as ludicrously opulent as they are today, but they were still a pretty wealthy and profitable company.

But why pay, when you can get your own vendors to do it for free after a little song and dance by the Jobster? That's much more Apple.

2 comments

Not even free. Vendors needed to purchase Apple hardware, did they not?
The iPod helped save Apple. IIRC it, even more than the iMac, helped return them to profitability.