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by hutzlibu
1565 days ago
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"I do think that the takeaway from your comment is that we could build out a part of our page that allows a customer to dig deeper to validate this themselves." Or you could remove or change this statement, if it is indeed misleading.
(But I have not checked this personally). "We always convert your money at the live rate: the rate on Google." Trust is important and the right wording does matter a lot. So if people read this on your website and then check for themself on google and see it is wrong - well sure, expect people to not trust your service. My first question (with only reading your text here) would be: why and how are you cheaper than the competition? Right now my takeaway would be: because there are possible dark patterns and hidden fees like suboptimal conversion rates included. |
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I think this is actually a good shakeup for Money Transfer, they don't even need to rely on putting Googles name in their marketing to sell the product as so many new startups seem to want to do as an appeal to authority or try to present more stability in their marketing.