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by ben-schaaf 1569 days ago
The worse I've seen has been malicious malware spreading with an exact copy of the company site. There's also morally/legally dubious combative advertising eg: "Better than X" when searching for X.

Best part of course is that Google has been constantly making it less clear whether something is an ad, so the tricking is really primarily done by Google themselves. The advertising is really just paying to be the first search result.