[kbos87]

My argument is based on having worked in performance based advertising for years and seen first hand that it works.

Anyone who has direct experience in the space has seen the never ending stream of the same pedestrian arguments from people who have no idea what they are talking about.

For most organizations with a professionalized paid acquisition team, the returns aren’t fuzzy or something that a CMO could justify if it wasn’t producing real returns. The campaigns I worked on drove millions of dollars in incremental revenue every month. Turn it off, the revenue stops. Not some obscure attribution question.