[somedude895]

> the majority of brands are simply paying protection money

Exactly this. Google should be forced to not allow bidding on other companies‘ brand kw.

[dotancohen]

Should Basecamp and Trello not be allowed to advertise on searches for "Jira alternatives"?

[toto444]

That would mean you can just buy 'hotelsincornwall.com' and no one will be allowed to bid for 'hotels in corwnwall'. You are now facing a different problem.

[withinboredom]

I don’t think you’d get a trademark for that name…

[toto444]

Why not? 'Apple' is a trademark right?

[withinboredom]

Apple is a distinct name in that industry. You can call yourself Apple and sell toddler toys without violating any trademark. You can’t call yourself “X in Y city” because it’s not distinct in that industry unless you literally are the only unique one in that city.