[yen223]

For the folks who are jumping straight into the comment section to post your spicy takes on Google ads, the more interesting part of this article is in the second half, where it talks at length on being able to tease out actual causal inference, which I think is worth a read.

[dado3212]

Ditto, was surprised at all the comments being about ads when the ads bit seemed more a reason to talk about causality.