[xenomachina]

> The primary revenue model for search is micro auctions to determine ranking of product placement on search results.

Google monetizes search with ads. The micro auctions are for those ads. They even say "Ad" on each of them.

If you have evidence that they're doing paid placement in the actual search results, I'd love to see it.

FWIW, I do wish Google's ads were more obviously visually distinct from search results (and fewer in number).

[kevin_thibedeau]

They don't have to do paid placement. They know which sites are running their ads and can prioritize them to maximize impressions based on their pervasive tracking.

[austincheney]

> Google monetizes search with ads.

Google monetizes search but not with Google ads. This is the primary distinguisher. Its an auction selling space on page for a supplier to provide their own textual content. Google's online advertisement businesses don't sell space on Google pages, but online ad products for other peoples' pages.

Google considers all of this as ad revenue, but distinguishes search from their advertisement products in their revenue filings.

[serial_dev]

I don't understand what you are getting at. In both your comments, it sounds like you find the most convoluted way to describe "Ads", and then claim that because you didn't use the word "Ad" in your comment, we should pretend that what you described is something completely different (but totally not ads?)

[ceras]

Google distinguishes ads on their own properties from ads on other properties in their revenue filings, but they still call this ad revenue.

Google Search ads are bucketed under "Google Search & other" in financial statements, which is just one of their "Avertising revenue" categories as defined here: https://abc.xyz/investor/other/additional-financial-informat...

[jjulius]

>Its an auction selling space on page for a supplier to provide their own textual content.

So... an ad.

"A rose by any other name" and such.

[xenomachina]

> Its an auction selling space on page for a supplier to provide their own textual content.

Are you referring to the things that say "Ad" next to them on Google's search result pages? If so... those are ads.

[colinmhayes]

>auction selling space on page for a supplier to provide their own textual content

This is an ad.

[mathteddybear]

Several Google ad products involve serving the same ad on Search as well on other people's pages.