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by benbscholz
5372 days ago
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What's troubling is not that another company had a digital scrapbooking service called Timeline, but this allegation: "Timelines has its own page on Facebook. In its complaint, it alleges that the social networking giant is shifting visitors away from this page and redirecting them instead to Facebookâs own timeline page." I can't see how this would be to Facebook's advantage. ALL of their users are getting the Timeline update, what's the point of trying to steal traffic from this other company? |
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Either:
1) The allegation is that facebook reappropriated Timelines' vanity url, which I know to be a forbidden practice internally. Furthermore, http://www.facebook.com/timelines goes to Timelines' page, while http://www.facebook.com/timeline goes to facebook's page about Timeline. Since the other service's name is "Timelines", it makes sense that they would have the vanity url that they appear to now.
2) The allegation is that by naming the feature Timeline, facebook users looking for Timelines' page will, out of confusion, find their way to Facebook's page instead. I have no idea how the plaintiffs think this is actionable if this is their complaint.