[stocknoob]

It makes me chuckle when people dismiss the industry-defining success of Apple as just marketing.

Gee, why don’t their competitors try that?

[dragonwriter]

It makes me chuckle when people dismiss the industry-defining success of Apple marketing.

[rowanG077]

It's not like marketing like Apple is easy. They build a brand over decades. You can't "just" copy that. Apples brand is absolutely the most valuable thing Apple has.

[stocknoob]

Agreed; that brand was reinforced by a stream of (generally) high-quality products.