[Guest19023892]

As a customer, I find these type of sale strategies absolutely exhausting. I hate booking flights for this reason. I find a fair price, try to coordinate time off, accommodation, my partner's schedule, and then I go to book and... the price has doubled. Ok, cancel that plan, I'll search for alternatives and wait a few days to see if the prices improve. Ok, there's a deal again, but I'll need to shift things by a week. I'll just make that adjustment to my schedule and get confirmation, go to book, and... the prices have changed again.

For another example, I'm thinking about buying a laptop this month. Companies like Lenovo completely turn me off with their $4,500 prices minus $2,450 in "eCoupons". Another pain point is manufacturers that give different prices for the identical laptop configuration, simply because I started the customization wizard with different base models. I have no respect for these companies as they waste my time. I like the Apple pricing approach. I can feel confident making a purchase at any moment, because I know their prices don't fluctuate weekly, and they're not going to have a 30% off coupon code a month after launch that makes me feel like a fool.