[chestnuttrees]

It’s an arms race of bad faith complaints leading to watered down responses, and mediocre responses leading to faux-outraged complaints, all involving a peanut gallery of online haters.

I agree with avoiding publicity (in this sense e.g by replying to online complaints or attacks, other than to redirect to a private channel), though I don’t like it.

[Terry_Roll]

When is a bad faith complaint not actually intelligence gathering to see what behind the scenes or non public safety/security measures they have in place to ensure they dont fall foul of bad faith complaints?

Social Media is a classic "if you have nothing to hide you have nothing to fear" spook ideology turned on the business sector, and various coping strategies are highlighted in this article.