[alain94040]

I stand by the comments I wrote a year ago (http://blog.foundrs.com/2011/04/01/sell-your-google-stock-li...): compared to Google, Facebook ads are a godsend. I probably spend ~ $5,000/year on Facebook ads.

You can tell Google AdWords is designed by a committee of engineers. It's amazingly complex. I challenge you to make sense of the scoring that supposedly explains why your ads are showing or not. I don't think your average user has any clue why or how their campaigns work or don't work.

In my opinion, AdWords is ready for disruption, and Google will not know what hit them until it's too late. They are the legacy system now. It feels like using an IBM 3270 terminal when all the cool kids moved on to the VT100 :-)