Agreed. Dilbert was for if you worked in an office building doing pretty much anything. User Friendly was for a very specific niche of people who either worked at mid-sized ISPs (like MandieD wrote: https://news.ycombinator.com/item?id=30593421) or who supporter or empathized with people who worked at mid-sized ISPs.
"Thank you for calling Columbia Internet, this is Miranda."
"Thank you for calling Columbia Internet, this is Miranda."