[michaelpinto]

Yes and No (it's a bit of an art):

The trick with Facebook ads is create that magic combo of the right keywords, demographic profile and creative approach to making your ad stick out within the limitations of their format. It also depends on who you're going after: I ran one campaign for a content focused website and that did well -- did another campaign aimed at a professional audience and had mixed results at best (maybe my product was too specialized).

You also have to design your strategy to work with the ecosystem of facebook and play their "game". Their game is that they want you set up a page on their service and for you to feed it with content which they'll do you the favor of maybe getting through to your audience (and yes that content needs to be crafted just as much as an ad).

My suggestion is to look at other ads that appear on the system and then play with your creative and then measure your results.