[pete_nic]

Great job on this decision making tool. One thing that might be missing - the business viability of the feature. All else being equal you prioritize features that add value to the company that builds them.

[bduffany]

I'd guess that was intended to be captured with "how valuable is the feature to target users, truly?" If target users truly find the feature valuable then I guess that means the feature is adding value to the company.

[Jensson]

Users don't find ads valuable, but plenty of businesses still wants developers to add ads to the product.

[chockchocschoir]

To be fair, the tool doesn't seem to be exclusively for "business software", so that would be a parameter you'd control yourself.