[hugacow]

Apple made their big money in the past 10 years really because of the combination of content available and style. People still want style, but the style market is already owned by Apple. Apple doesn't own everyone, because not everyone can afford or buy into it. For the past two years, various companies have captured a big part of rest of the market, but data plans, etc. are still prohibitively expensive, so not everyone has either an Android or iOS device. But, here comes Amazon. It has an extremely large part of the market already, and now they are going to pick up all of the people that couldn't drop $500 for an iPad. AND they say if you get Prime, you have unlimited streaming movies. It is a no-brainer.