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by throwthere 1567 days ago
> This is also why even Apple and Mozilla (companies with a vested interest in harming the ad ecosystem) are pushing for various privacy-preserving ad attribution technologies.

Really? I thought Apple's newly-implemented ATT was exactly what made attribution impossible for things like app store purchases.

2 comments

https://webkit.org/blog/8943/privacy-preserving-ad-click-att...

This is the specific thing I'm referring to.

My understanding is Apple imposed no additional technical restrictions, apart from nearly a consent pop up. In-app attribution is still possible, if the user approves.