[jahewson]

That’s not really how it works though. Uber would never allow TikTok to take and sell Uber’s own data, that’s just bad business. Secondly the only data that TikTok would have access to in such a scenario would be whatever campaign data Uber send them in the conversion request, which again, is not licensed for reuse. All anyone cares about is knowing how many conversions occurred and which targeted “audience” those users were in. Oftentimes it’s the advertiser who is bringing those with them - say, a list of emails or phone numbers they want to target. Again, the ad platform is not just taking that data for themselves, because they would not have customers for very long if they did that.

[divbzero]

> Uber would never allow TikTok to take and sell Uber’s own data, that’s just bad business. Secondly the only data that TikTok would have access to in such a scenario would be whatever campaign data Uber send them in the conversion request, which again, is not licensed for reuse.

Is this based on your knowledge or experience in the ad industry? Or just your intuition on how it should work? What I see in OP is UberEats loading a tracking pixel directly from TikTok servers, where the “pixel” is actually a full events.js analytics script that could send user data straight to TikTok.