[somehnguy]

> everybody who's spent more than five minutes online without an adblocker understands retargeting. I think you’re being absurdly generous here. I think there are way more people online who have no idea what this sentence even means than people who understand it. Like 99:1 ‘way more’. I can’t think of a single person I know who doesn’t work in the computer field who would understand that without being explicitly told. It simply isn’t something your average person ever even thinks about.

Even people like my parents - who have been using computers in some capacity since the late 90s but don’t work in anything related to computing - had no idea that Verizon was selling their browsing data despite being account holders who ‘agreed’ to the T&C and received e-mails warning them that it was going to start doing so.