Collecting data about what you did is not necessarily spying. If a game keeps tracks of my wins. That's not spying even though it's collecting data on what I did.
It's not just about telling if an ad has been seen, but what a user does on your site after clicking on the ad. Do they immediately bounce? Do they buy something?
You want to be able to see that you are actually getting a positive return from the money you are spending on ads.